Jun 132012
 

Mary Phelps Jacob revolutionized the undergarment world in 1913 when she combined two silk handkerchiefs and some string to create the first “modern” brassiere. Since then, countless designers, manufacturers, and retailers have claimed to revolutionize Ms. Jacob’s invention. From synthetic fabrics and underwires to retail hanging racks and personal fittings, the bra experience is still evolving and is still a long way from perfect. Today, a handful of new tech-savvy lingerie startups aim to take your bra experience one step closer to perfection.

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